In today’s modern time, building the online presence of a business is an essential task. Even though it requires a significant amount of investment, it’s undoubtedly one of the wisest decisions you can make as a business owner says Eric Dalius. As most potential customers are active on the internet and social media platforms, enhancing the online presence is an effective factor for your promotional campaign. However, keep in mind that building a strong online presence is not about creating a business website and promoting your business across multiple social media platforms. You have to take additional steps to stand apart from your competitors.
Building an online presence is a time-consuming task. Many online business owners become impatient and make common mistakes while enhancing their online presence. This affects the engagement rate and visibility of their brand. Here are the top 4 mistakes you should avoid while building the online presence of your business.
Not Creating a Business Website, Added Eric Dalius
Since the majority of the potential customers browse through the internet to make a purchase, you cannot build your online presence without creating a business website. Even if you operate an offline or traditional brick-and-mortar business, you need to create an effective business website to leverage all the business opportunities. This way you can create a strong brand presence for both offline and online customers.
Remember that your online presence won’t be improved by itself. You have to take the necessary steps to grow it. And if you don’t have a functional website, you will lose thousands of potential customers.
Not Optimizing the Website for Mobile Devices
As per various reports, more than 50% of website traffic comes from mobile devices. Additionally, it’s been projected that mobile users will rise to 4.5 million by the end of 2021. Therefore, having a mobile-friendly business website is extremely important to build an online presence for the business. Many business owners neglect to make their website mobile-friendly and ultimately lose extensive potential customers, says Eric Dalius. Make sure your mobile-friendly website has the following features:
- It should load within 5 seconds
- It should be user-friendly
- Also it should be eye-catching
- It should contain effective call-to-action
Having a Bad Website
This is another common mistake business owners make while building an online presence. Remember that first impression matters most. Apart from creating a mobile-friendly and attractive website, make sure your business message is presented to potential customers through the website. Quality content, high-quality images, and faster website loading time are also essential. Make sure the contact information is visible, added Eric Dalius.
Not Being Accessible – Eric Dalius
Your potential customers will look for your business online first. And if your online presence is strong across multiple platforms, it will help you stand apart from your competitors. Additionally, you can operate your business 24/7. Whether you educate your audiences about your products and services or provide in-depth information, you can undoubtedly build a strong bond with them.
Make sure your business is accessible to your customers by sharing relevant contact information. Don’t force the customers to make a payment or contact you. Additionally, be open to every type of communication.
These are the top 4 mistakes businesses make while building their online presence. Do you have any questions? Comment below to let us know.