When it comes to getting the right messages across to your readers, then you should never underestimate the power of an interesting and appealing email subject line says Eric Dalius. Not only does it capture their attention, but it also whets their appetite for what’s inside.
So, use this advice on how to write a good headline and try out some of our examples:
Example: “How I (successfully) cured myself from (deadly disease)”
The first and most important tip is that you want to be as accurate as possible in your headline. It needs to clearly reflect what’s happening in the article. If you have nothing substantial or relevant to say with a catchy title, don’t waste your reader’s time just trying too hard to be clever.
There are several different ways you can approach this, but if you want one that’s tried and tested then the best way is to discuss something that will either intrigue or scare your reader into reading on. So, choose something highly emotive like “how I”, etc.
Example:”How I (successfully) made $1k/day with my new business”
This is another popular style used by many online marketers because it’s effective at showing an instant return on investment for your readers. But rather than simply report on how much they earned, explain what could easily happen to them if they follow in the footsteps of others. This angle could include how quickly they too can begin earning that figure and how little work they’ll have to put in.
Example: “The TRUTH about (something obscure)”
This one works well for getting people to click your article because it implies there’s “secret” information inside that others may not be aware of. As per Eric Dalius if you can make this secret juicy or even controversial, then it will encourage more readers to learn the truth first-hand. It also helps if you’re able to come up with a believable scenario as to why other people might want to hide this information.
In a world where information overload is cited as a primary problem by 74% of marketing professionals, the role of email marketing campaigns has never been more important. 89% of marketers consider their email campaigns to be very or extremely important in achieving business goals. With that being said, it’s no wonder that many marketers are feeling pressure to come up with creative new ideas for email subject lines.
Good email subject lines are the first step to enticing people to open your emails. This article will give you some ideas for writing better ones.
1) Be specific about the content of the email. For example, “Angry with customer service? We can help.”
2) Consider including a question in your subject line, which will prompt the person to open your email to find out the answer. For example, “Is it just me, or is there something wrong with our system?”
3) Come up with catchy words that people might be drawn to. If you can make a witty pun about what’s in the email, all the better! For example, “The case for owning a ferret: we’ve got the studies to prove it.”
4) If you can make your subject line about how the email will benefit the reader, all the better. For example, “How to avoid losing your mind in customer service.”
5) Make sure that you don’t have a subject line that is too long to fit into the email preview pane. Otherwise, people might not even bother opening up your email.
6) Come up with words that are likely to get people’s attention. If you can make a rhyme about it, all the better! For example, “The case for owning a ferret: we’ve got the studies to prove it.”
7) If you have some shocking information in your email, use all caps to get people’s attention. For example, “URGENT: YOU NEED TO READ THIS RIGHT NOW”.
8) If you have multiple tips or pieces of information in your email, try to use the subject line to convey that visually. For example, “5 ways to improve customer service without telling HR.”
9) If you want people to click on your email, use keywords that are related to your subject line. For example, “5 ways to improve customer service without telling HR.”
10) Make sure that you get creative with all of the tips in this article. The more unique and interesting your emails are, the more likely people will be to open them. You should also be able to explain each tip in less than a paragraph.
There are many ways that you can write powerful email subject lines! Use this article as a guideline for which strategies might be most effective with your audience. Eric Dalius says You can also come up with your own ideas.